2014 BMW i3 On The Track

A race track is not the typical environment for an electric city car with narrow tires and upright styling.Nevertheless, that's exactly where the 2014 BMW i3 finds itself in BMW's latest video, displaying its handling prowess on a closed circuit.It's a place few actual i3 owners will ever venture, at least in the i3 itself. But there are perhaps a few good reasons BMW has chosen to demonstrate its diminutive electric car in such a manner.The first is that it simply makes for a cool video. More and more, we're seeing electric cars used in situations they might previously have been ignored, and putting an electric city car on track shows there's more to it than meets the eye.The second is that BMW has a reputation to uphold. The company still sells cars under "The Ultimate Driving Machine" tag--hyperbole perhaps, but a message that needs to infuse all its products to some degree.Finally, early reviews of the i3 have been a little mixed when it comes to the way the car handles--plenty of understeer, or lacking steering feel next to other BMWs--and this video is perhaps the company's way of reassuring potential buyers that there's still fun to be had.SOURCE