Wednesday, March 5, 2014

Link building is one of the biggest challenges faced by marketers in the web world. Inbound marketing without links built really doesn’t count for much especially in the eyes of the client and for this very reason consistent strategy is required.

Here are some basic tips on how to try and acquire natural links by tapping various sources and scouring them out:

Get the community together. Think of an interesting topic, find influential bloggers and get them to talk about it. Then get the information together and send it to them as a real book. That should get you enough natural links in one go.

Try and get bloggers together and take them to an event of common interest. Ask for a post each with a link back to your site.

Scour Twitter and look for tweets pertaining to something that you might have posted. Contact the tweeter and offer them a way of embedding it in their site.

Explore guest blogging. Research to check out where your competitors are posting and look for unique opportunities for your own self to follow the same path.

Find new and unique platforms to post your content on. Research and look for places that might still be budding but have the potential to catch on. Contact them for possible back links.Interact with other bloggers and if you have paywalled content, allow them first-click access if they are willing to give you a link in return.

Another way to efficiently use bloggers is to check with them with regards to the content that they want, create posts around those and then get them to link back to the site.

One of the most productive ways of acquiring links is to consistently create good, shareable content that attracts natural links.

Talk to your audience based on what they know and create worthy relationships. Don’t be over aggressive but once a rapport is built, ask them politely for a linkPlace different offers and incentives on your sites and post the offer on various platforms. Attract geeks and ask for links in return to offers.
One of the best ways to get links is photos. If a website uses your photo ask for a link as the credit for the photo; it’s a tactic that works well, for the most part.

Infographics posting, especially on relevant, interesting topics can get you some great links especially if the graphic goes viral and is shared extensively.

Create blogger competitions . Find innovative ways to make the contest popular and possibly go viral. Great way to promote your site and get natural links too.Do some search marketing and find out where your competitors are getting their links. Analyze and determine what is working for them and try and use similar methodologies.

Find a good pool of outsourced writers and get them to regularly write guest blogs and consequently build links

Explore linker outreach. Think of a topic and look for people who have potentially contributed to it on the web already. Those with a history of sharing and linking to that content are most likely to do it again.

We’d all love to have an extensive network of links built organically and there’s no doubt it’s a goal that requires blood, sweat and toil. But it’s work that’s well worth its weight in gold if you want to see your website’s street cred shoot up. We mean that with a grain of salt, of course.
Share with us what’s been effective for you and what hasn’t. You know we love to hear from you!
Published at TECHMAGNATE.

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